Monday, February 4, 2013

Chasing Happiness


Many had questioned about a recent survey in India, which found Indians to be the happiest and at the same time stressed in their lives. It is said that "happiness" and "stress" are two contradictory emotions that can't come together. But it can.

The happiness felt in a happy moment is directly proportionate to the effort put in pursuing it. As the physical and mental labor increases, an invisible chasm builds in to distance one from accepting happiness easily. Hence there remains no room for taking that moment, when all the labor has borne fruit, for granted as you have earned it. That blissful moment brings a sense of freedom and achievement that makes one pat one's own back saying "Yes I can." And the taste of that hard-earned bliss compels one to take another stressful road for another accomplishment as no easy route can bring in that sense of exhilaration. While they are happy in their lives for all the accomplishments they have had through continuous perseverance, they are stressed being on the road to accomplish further.

Marketing execs who are expected to connect on a deeper level are found using this concept to their products too. For instance, chocolate was always portrayed as an object to pleasure the sweet tongue, but today it is depicted as a valuable bliss which must be pursued and earned and not merely bought. Thomas Jefferson had rightly said "… that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness." It is always the 'pursuit' of happiness that comes as a right, as there can never be true happiness without the 'pursuit.'


No comments:

Post a Comment