Many had questioned about a recent
survey in India, which found Indians to be the happiest and at the same time
stressed in their lives. It is said that "happiness" and
"stress" are two contradictory emotions that can't come together. But
it can.
The happiness felt in a happy
moment is directly proportionate to the effort put in pursuing it. As the
physical and mental labor increases, an invisible chasm builds in to distance
one from accepting happiness easily. Hence there remains no room for taking
that moment, when all the labor has borne fruit, for granted as you have earned
it. That blissful moment brings a sense of freedom and achievement that makes
one pat one's own back saying "Yes I can." And the taste of that
hard-earned bliss compels one to take another stressful road for another
accomplishment as no easy route can bring in that sense of exhilaration. While
they are happy in their lives for all the accomplishments they have had through
continuous perseverance, they are stressed being on the road to accomplish
further.
Marketing execs who are expected
to connect on a deeper level are found using this concept to their products too.
For instance, chocolate was always portrayed as an object to pleasure the sweet
tongue, but today it is depicted as a valuable bliss which must be pursued and
earned and not merely bought. Thomas Jefferson had rightly said "… that
all men are created equal, that they are endowed by their Creator with certain
unalienable Rights, that among these are Life, Liberty and the pursuit of
Happiness." It is always the 'pursuit' of happiness that comes as a right,
as there can never be true happiness without the 'pursuit.'
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