Tuesday, May 31, 2011

Pay to Click – Is it a good formula for a social networking startup?





The trend ‘Pay to click’, whereby one expects for good profits by paying the user, started at the time when there was the big crack in the Wall Street. The first time I noticed it in India was around 2 years back when an email hit my inbox. “Read your mails and get paid, register today with Rupeemail”. I went and got active for a day and lost interest – who would love to read mails and mails of ads that don’t really appeal to you? Well, that was the end of my experience with ‘Paid to click’ websites, though many more knocked my inbox time and again. But a recent status update by one of my friends about a social networking site got me thinking on this once again. The line said, come and join the new social network, where you can micro-blog too and get paid. It wasn’t making sense. It wasn’t a site with surveys or a site where hordes of ads are flung on you, rather it was more of an Indian Twitter named Foziy.com. How can they pay people for just posting statuses and commenting on each other?

Before I pinpoint the mistakes, take a glance at the way the site offered the monetary incentive for every activity. With just one ‘HI’, we get 0.2 cents. Some of us also have the habit of re-posting other’s comments or even commenting back at any given comment. Even for that one earns 0.1 cent. Infact, the person on whose comment you are commenting gets 0.1 cent.

Now, if you simply follow a person you get 0.1 cent per follower as well as the person whom you follow, who has actually done zero activity, gets the same amount. What is the logic behind rewarding people for no work of their own? For creating new groups you get 0.4 cents. For joining in other groups you would get 0.2 cents. There is also one referral programme. For each referral you get $0.25.

Definitely, they have retained the catch in the minimum payout which is $100. But considering their ease in distributing cash, if a person literally takes to minting money, there would be another five whom he would be helping to mint equally, as a result they would have ended up having many in the line claiming cash after a considerable period. Not sure how would they have paid it, considering they just had Google Ad sense ads displayed all over and if a website’s strategy was to run a business on Ad sense, the existence of the business would be at the mercy of the Almighty.

The e-business strategy is gaining momentum especially with too many web based businesses roping in the Venture Capital money in India. But just the word internet will not bring in any money. When a wholesome number of social networking websites teeming the internet business world, why do we add on another one.

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Afterall, there would be hardly anyone who would be comfortable with a social network which is scattered across the web in different sites and considering their ease with the present biggies, hardly anyone would be open for shifting the base. In a recent casual conversation with a Venture Capitalist, I got a better insight on the same. It’s no point redoing the same model, instead, now it’s the time to leverage on the horizontal approach. For instance, the currency providers within the Social networking games or introducing new payment models, as PayPal’s India reach is weakened considering some recent regulations. These are some of the most upfront ways to get into the social networking game and then move on with new innovations.

Now, with regards to Foziy.com, the site no longer seems to remain as it automatically directs the user to a domain name sale page. Hope, with a new entrepreneurial mindset and tactics they will be back in the game again.

Wednesday, May 18, 2011

Flat or 6 pack - Get the perfect abs in minutes


Sipping the morning coffee in front of the TV, and you chance upon ads, which pretend to give out the real secret learning from the experts to maintain your fitness. For instance, gulp down the wholesome figure toning cornflakes or avoid the real sugarcane sugar. Well, they count but for that right fit it’s not all. The expert tips are not meant for you to just sit in an arm chair with a bowl of the secret ingredient to make those extra pounds disappear. Rather mingling of the food habits with some exercise tips is most essential.


Going by the learning from the experts, exercises that test your resistance works the best. Relax your body with some brisk walking and hit the gym to try out the various machines as there are many benefits of resistance training. In today’s inactive life, where you spend more time in front of your system or the idiot box than on physical chores. Hence, it is important to ensure more physical activity via exercises like the lat pull down or even push-ups, as you act against the natural forces. So, tighten your spirit and race for the fit body or those 6 pack abs.



As a matter of fact, you don’t have to strain

your whole day to get the perfect abs, it’s a less than 10-minute job, yes just 8 minutes. So, for the 8 Minute Abs, all you need is a plain floor and yourself. Lay on the floor with a deep breath and set your mind for a rigorous exercise without a break for the next 8 minutes, after all to flaunt some set abs within minutes you have to really earn it through your efforts. Maintaining constant strain on your abs is the key. Begin with some basic abdominal crunches, by placing your hands behind or beside the neck or crossed over the chest. Bend your knee and slowly begin to curl your shoulders, without the support of your back, towards the pelvis. Continue the same movement for atleast 40 times to get the body accustomed to the movement and then move to the next level. The same abs movement with a twist, whereby you can start turning your torso in a way that your left elbow turns towards your right knee and your right elbow turns towards the left knee. Continue the same for atleast 25 times and just feel the difference. The perfect abs has just started to show up.

If the short exercise, a key learning from the experts, fails to lure you, there are claims of effective 6 second abs. However, there is a catch. The 6 seconds considered is just the time for you to use an abs machine to burn out the extra pounds, but those six seconds come with a tight dietary schedule and a 30-minute mandatory exercise. Keep a strict watch on your actions as fitness is a very personal affair.